Introduction

Muslim Choice is a system by Muslim Friendly Watch (MFW) as a reference platform for consumers and traders. This system aims to help Muslim community in choosing appropriate and quality services and products. As a platform for traders to have the opportunityt to spread their products and services to the Muslim market. A medium to convince the Muslim Community to consume and use products or services that have been successfully assessed and audited based on H, Q, S (Hygiene, Quality, Safety) criteria.

Vision

To be the leading global authority in developing Muslim blessings by inspiring and ensuring the integrity of the ummah between consumers and merchants around the world that is compatible with the Islamic lifestyle.

Mission

  1. Empowering identity through education and advocacy.
  2. Cultivating a growing community of entrepreneurs.
  3. Focus on the quality and integrity of products and services that are in line with Islamic ethical principles.
  4. Understanding and appreciating diversity in the context of Islam to foster a global community.
  5. Expanding the accessibility and inclusiveness of the Muslim Choice system to the entire world.
  6. Abortion of the term "no pork no lard" in the business industry as a proactive step in achieving uniformity in addition to maintaining the respect and sensitivity of the community towards their respective religious and cultural beliefs.

Objectives

Raising Awareness

And educate consumers and traders about the importance of clean and safe food choices.

As a Reference Source

Which can be trusted by smart users.

Encourage Traders

To maintain a spirit of integrity in their operations, ensuring that a selection of products/services are sourced, handled and prepared in accordance with relevant hygiene and safety standards.

Improve Business

And continuous development efforts aim to meet the growing needs of Muslim users.

Is a SLOGAN loaded with meaning that reflects a commitment to provide choices and resources that lead to positive and transformative effects on various aspects of their lives, while adhering to religious principles and values.

"Empowering life" suggests providing each individual with the resources and opportunities they need to improve their lives, achieve their goalds and live a fulfilling life.

Criteria

The Muslim Choice criteria are divided into two (3) categories, namely products and premises that emphasize HQS (Hygiene, Quality, and Safety)

H HYGIENE
Standards, grades, management, methods, systems, process flow specifications

Q QUALITY
Personal, environmental, product and food

S SAFETY
Accuracy, security, responsiveness and testability

Explore the Purpose and Benefits of Muslim Choice

ATTRACTS MUSLIM TOURISTS

  • Focus on the formation of a global Muslim community that understands and appreciates diversity in the context of Islamic teachings.
  • Its purpose is to promote understanding and cooperation between individuals from various backgrounds.

MAINTAINING CREDIBILITY & INTEGRITY

  • MFW exists to implement a comprehensive evaluation process that includes inspection, document review and periodic audits.
  • Thorough inspections of businesses participating in the system are designed to ensure they meet strict legal standards of quality, clean and safe product.
  • MFW is constantly improving to maintain the credibility and effectiveness of this recognition system.
  • Therefore, we will review and update the criteria, assessment process and audit procedures to ensure they are in line with the latest hygiene and safety standards.

EMBLEM OF TRUST AND GUARANTEE

  • The establishment of the "MUSLIM CHOICE" system is to provide reliable methods in addition to guaranteeing users to identify quality, clean and safe products/services in accordance with Islamic ethical principles.

Daily Goods

Cosmetics & Grooming

F&B Product

Pharmaceutical

Logistics