Introduction

A non-governmental organization registered on 20 January 2023 under the Akta Pertubuhan 1966 and Peraturan - Peraturan Pertubuhan 1984 (PPM-020-10-20012023 ). Muslim Friendly Watch was established to promote, guarantee and monitor the Muslim Choice recognition system to protect consumers in terms of compliance with quality, hygiene and safety standards. In addition, Muslim Friendly Watch also protects product components and business premises to meet consumer needs and response to the call of preaching in Islam.

Vision

To be a leading platform in developing the Muslim community and ensuring a clean, safe and quality life.

Mission

  1. Empowering identity through education and advocacy.
  2. Cultivating a growing community of entrepreneurs.
  3. Focus on the quality and integrity of products and services that are in line with Islamic ethical principles.
  4. Understanding and appreciating diversity in the context of Islam to foster a global community.
  5. Expanding the accessibility and inclusiveness of the Muslim Choice system to the entire world.
  6. Abortion of the term "no pork no lard" in the business industry as a proactive step in achieving uniformity in addition to maintaining the respect and sensitivity of the community towards their respective religious and cultural beliefs.

Objectives

Education & Awareness

And educate consumers and traders about the importance of clean and safe food choices.

Supervision & Quality Control

Monitor, supervise, promote, register, and inspect the Muslim Choice recognition system by verifying products, businesses, or services that comply with religious principles.

Protection Of Components In The Product And Service Industry

Protecting various components in the product and service industry that meet the needs of Muslims, including applied materials, cosmetics, logistics, premises cleanliness, and others.

Members Welfare & Charity Work

Muslim Friendly Watch strives to benefit the society as a whole and engage in charity activities that improve the quality of life of those in need.

  1. RIGHT TO BASIC NEEDS

    Proteciting various components in the product and service industry that meet the needs of Muslims, including applied materials, cosmetics, logistics, premises cleanliness, and others

  2. RIGHT TO SECURITY

    That is protected from goods, production processes and services that can endanger health and life. Manufacturers and dealers are responsible in ensuring the products produced are safe to use.

  3. RIGHT TO ACCESS INFORMATION

    Every consumer is right to get accurate and complete information about a product in order to facilitate users to make wise and accurate decisions in product purchases.

  4. RIGHT TO A HEALTHY AND SAFE ENVIRONMENT

    These human rights are very important for consumers. Every individual has the right to live in a clean, safe, and healthy physical environment.

  5. RIGHT TO MAKE CHOICES

    Consumers have the freedom to own and determine the type of product or service they need.

  6. RIGHT TO SPEAK OUT

    Consumers have the right to express opinions about matters that affect their interests. Through this right, users can criticize or communicate their dissatisfaction as consumers.

  7. RIGHT TO ACCESS INFORMATION

    Consumers have the right to obtain fair comprensation or defective goods and services, dangerous or misleading trade descriptions.

  8. RIGHT TO A HEALTHY AND SAFE ENVIRONMENT

    Consumers have the right to continuous education in order to become wise and prudent consumers.